Strategy is the backbone of any brand to not just exist but compete effectively in both the internal and external environments. We use universal truths and consumer insights to articulate perceptions, identify barriers, emphasise drivers and motivators, choose the best channels and define stages of implementation. We constantly evaluate and optimise the end benefit to the TA to ensure that the brand maintains a credible relationship with it.
We use the power of strategic argument and direction to tilt the creative solution in favour of the brand. The gamut of creative output spans from online to offline communication, using every platform available.
This could be the starting point for positioning, communications audit, issue identification and message analysis, if required for the brand.
The strategy and planning functions are looked after solely
by the Founding Partners, who focus on issues/solutions-articulation.